20 Content Marketing Companies and Agencies to Know (2022)

Have you ever encountered a tweet that read like it was from a person, but was actually from a brand? Maybe it was this one: “meatloaf is the exact opposite of soup.” It sounds like your wacky cousin, but actually, it was brought to you by theDenny’s social media team.

"Brands now behave like real people with idiosyncratic personalities on social media platforms," Adam Alter, a marketing and psychology professor at New York University, told Vice.

And it’s worked well for the nationwide diner chain, which has amassed a half million Twitter followers and 281,000 on Instagram.

It’s just one of many modern companies that promote their brands and products via content marketing on various platforms. Besides social media, they also release mixtapes, like Hamburger Helper’s Watch the Stove, and podcasts, like Inside Trader Joe’s —which made it to number three on the iTunes podcast charts in 2018.

While this practice dates back to the 1800s, it has flourished in an age of ad-blocking software. Content marketing evades ad blockers, because it’s not an ad — at least by ad-blocking standards. It doesn’t interrupt the flow of other content with a pop-up or a “word from our sponsors.” Instead, it seamlessly blends content and promotion in a way that’s folksy and familiar.

Most, if not all, major companies have embraced digital media to varying degrees, and helping them garner attention in an intensely competitive marketplace has become big business. Over the last couple of decades, there’s been a profusion of content management platforms, content marketing agencies and hybrids to serve a growing sector that according to one estimate will be worth $400 billion by 2021.

Here are 20 companies to watch in the content marketing industry.

20 Content Marketing Companies and Agencies to Know (1)

SEMRush

Location: Boston

What it does: Companies like eBay and Overstock.com use this SaaS company’s signature product, an all-in-one marketing toolkit with a bevy of content marketing features. These include topic and headline recommendations, a shareable editorial calendar and content analytics. The platform even boasts a digital SEO writing assistant, which plugs into Google Docs and offers writers real-time suggestions for maintaining a brand’s tone and optimizing on popular search terms.

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20 Content Marketing Companies and Agencies to Know (2)

BuzzFeed

Location: New York City

What it does: BuzzFeed may publish news and cultural criticism, but much of the company’s revenue comes from content marketing: brand-sponsored quizzes, listicles and Tasty videos. The marketing team’s near-scientific grasp on virality and huge social media following have attracted major brands in recent years. For example: Mattel sponsored a “Which Barbie are You?” quiz, and the team created an assortment of Radler-related Tasty recipes to promote Bud Light’s new Radler.

20 Content Marketing Companies and Agencies to Know (3)

Yotpo

Location: New York City

What it does: Yotpo’s e-commerce marketing platform leverages enthusiastic user-generated content — like reviews, social media posts and community Q&As — to spark interest in a product. Used by companies like fashion house Steve Madden and luggage brand Away, the Yotpo platform makes it easy to transform user praise into sponsored social posts, or showcase it in custom displays on a company’s website.

20 Content Marketing Companies and Agencies to Know (4)

Nativo

Location: El Segundo, Calif.

What it does: Beneath many articles on premium sites like Popular Science, you’ll find a grid of sponsored articles. (Exhibit A: “Eating Outdoors This Summer? There’s a Drink for That,” by Coca-Cola.) This is Nativo’s doing. The company specializes in placing branded content in front of human eyeballs. They also an advanced A/B testing tool with which brands can perfect their content; its machine learning algorithms automatically optimize thumbnail images and headline wording.

20 Content Marketing Companies and Agencies to Know (5)

Column Five

Location: Irvine, Calif.

What it does: This content marketing agency’s leaders believes so fervently in infographics, they wrote a book about their unique visual-yet-numerical allure. However, that’s not all their agency makes — they work on everything from animation to white papers to social media copy for brands like Red Bull and Toyota. Whatever the project, Column Five’s interdisciplinary team prioritizes experimentation, one of the five key values or “columns” that bolster the business.

20 Content Marketing Companies and Agencies to Know (6)

Outbrain

Location: New York City

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What it does: Outbrain works with clients like Microsoft to place native advertising — so, branded content in the style of the host publication — with top-tier outlets, like the Washington Post and Conde Nast magazines. The company’s signature feed technology manages content in 14 different languages, which amasses almost 2 billion pageviews each day, Outbrain reports.

20 Content Marketing Companies and Agencies to Know (7)

Skyword

Location: Boston

What it does: This company’s signature content marketing platform, Skyword360, was designed with coherence in mind. Global enterprises — like IBM, one of SkyWord’s clients — often publish massive libraries of content, and Skyword360 offers a birds’-eye view of it all so leadership can ensure that it tells a single, cohesive story. Built-in tools range from ideation management (which essentially organizes and centralizes brainstorming) to reviewing and editing functions.

20 Content Marketing Companies and Agencies to Know (8)

Fractl

Location: Del Ray Beach, Fla.

What it does: This content marketing agency has created some highly visible content for itself: Fractl’s market research on the emotions that viral content stokes and the perks that job applicants most value has appeared in the Harvard Business Review and the New York Times, respectively. The company’s team strives to create similarly high profiles for their clients, basing their content campaigns on rigorous research that includes biofeedback metrics, UX testing and focus groups.

20 Content Marketing Companies and Agencies to Know (9)

Hubspot

Location: Cambridge, Mass.

What it does: This company’s cloud-based software was designed with content marketing in mind. Back in 2006, the MIT graduates who founded HubSpot saw the marketing tides turning, flowing away from old-school promotional interruptions and towards helpful branded content. Their software enables that through myriad channels, with editing and publishing tools for email marketing, blogging and posting on social media.

20 Content Marketing Companies and Agencies to Know (10)

Newscred

Location: New York City

What it does: Newscred’s content marketing platform offers brands a complex suite of metrics. These include traditional media metrics, like pageviews and average attention time, alongside marketing measures. Conversion analytics, for instance, track how often content triggers purchases, social media follows and the like. For their actual content, meanwhile, brands can turn to the company’s in-house studio, whose freelance photographers, videographers and writers align their work with social media trends and SEO best practices.

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20 Content Marketing Companies and Agencies to Know (11)

Influenster

Location: New York City

What it does: On Influenster, users browse more than 38 million reviews of beauty, food and pet products. The user-generated content starts with brands like Maybelline and Hellmann’s sending reviewers free products, in colorful packages termed VoxBoxes. There’s only one condition: Recipients must honestly review the products. Hence the site’s thousands of varied, descriptive reviews, which function as content marketing —provided the product really works.

20 Content Marketing Companies and Agencies to Know (12)

Cloudwords

Location: San Francisco

What it does: Cloudwords’ platform streamlines content marketing translation, a major boon for global enterprises like McDonald’s. Though the exact workflow varies — some companies rely on pure machine learning algorithms for translation, while others incorporate a human review component — every CloudWords client enjoys improved content scalability, even companies in niche fields with specialized jargon. The platform’s Translation Memory feature makes it easy to store translations of, say, “microchip” or “DevOps” for future use.

20 Content Marketing Companies and Agencies to Know (13)

Movable Ink

Location: New York City

What it does: Movable Ink specializes in personalizing online visuals, which have huge potential impact in content marketing. Copy needs imagery to draw the eye, but no single image appeals to everyone. With Movable Type’s tools, brands don’t have to choose one image. Instead, they can tailor visuals to individual digital users on email, mobile or desktop. That can mean presenting images linked to a user’s location and its climate, or to their recent browser history.

20 Content Marketing Companies and Agencies to Know (14)

Outbound Engine

Location: Austin, Tex.

What it does: Outbound Engine specializes in content marketing for small businesses. The company’s team of experts pens industry-specific expert content for more than 10,000 small businesses. The works burnish clients’ reputations, and Outbound Engine’s platform manages the content distribution and tracks engagement closely so clients can follow up with intrigued readers.

20 Content Marketing Companies and Agencies to Know (15)

S&G Content Marketing

Location: New York / Miami

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What it does: S&G Content Marketing — S&G is short for Stunt & Gimmick — can shepherd companies through the entire content life cycle, from concept to distribution. The company’s team of journalists, digital artists and designers can produce original video, a deeply-researched blog post, an infographic or a media kit. What’s more, they do it while dodging industry cliches, finding fresh new language for even the most storied concepts.

20 Content Marketing Companies and Agencies to Know (16)

Hippo Thinks

Location: Santa Monica, Calif.

What it does: This content marketing company collaborates with a network of more than 1,000 academics to craft credible, research-heavy content for clients. Hippo Thinks has worked with clients on original articles published in top-tier magazines, like Scientific American. The company’s educated creatives also make educational white papers for clients to share with customers.

20 Content Marketing Companies and Agencies to Know (17)

Convince & Convert

Location: Bloomington, Ind.

What it does: This marketing consulting firm works with major clients like Nike, Hilton and Cisco, and content marketing is a house specialty. The team starts by researching the brand’s base, then constructs a strategy that “delights and informs” that audience. They don’t create the actual content, though — they focus on the road map.

20 Content Marketing Companies and Agencies to Know (18)

Talenthouse

Location: West Hollywood, Calif.

What it does: This company functions as a complement to consulting services like Convince & Convert. On the Talenthouse website, brands recruit the creative talent to execute content marketing strategies. Talenthouse’s freelancers work with more than 120 brands, making custom content, graphics and video on a project-by-project basis. The workflow typically begins with an open call for submissions, followed by a selection process.

20 Content Marketing Companies and Agencies to Know (19)

Brafton

Location: Boston

What it does: This content marketing agency started with storytelling. Some would call it copywriting, but the team thinks of storytelling conceives of it as an art that can forge a genuine bond between companies and consumers. Today, Brafton creates comprehensive content marketing campaigns for clients, pairing their copy with video and slick graphic design. The company distributes content, too, with SEO optimization and analytics-driven strategies.

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20 Content Marketing Companies and Agencies to Know (20)

Percolate

Location: New York City

What it does: With Percolate’s content marketing platform, companies can identify and minimize roadblocks in the content workflow, coordinate and deploy complex campaigns and track reader engagement through metadata. The flexible technology, used by companies like Mazda and Levi’s, streamlines all the administrative elements of content creation, freeing up more time for creativity.

Images via Shutterstock, social media and company websites.

FAQs

Which companies do content marketing? ›

20 Companies That Do Content Marketing Right
  • 1 LinkedIn. This social media platform is one of the most successful content marketers out there today. ...
  • 2 IBM. This tech giant is another big name excelling at content marketing. ...
  • 3 Stanford Business. ...
  • 4 Coca-Cola. ...
  • 5 Microsoft. ...
  • 6 GoPro. ...
  • 7 Birchbox. ...
  • 8 General Electric.
Oct 28, 2015

What are the top 5 media agencies? ›

Global Advertising Industry Stats and Trends

The big five advertising agencies consist of WPP plc, Omnicom Group, Publicis, The Interpublic Group of Companies, and Dentsu.

Who is the best at content marketing? ›

The Top 100 Content Marketers (Real Industry Influencers)
  1. Content Marketing Institute – @CMIContent. CMI is one of the top authorities in the industry. ...
  2. Ann Handley – @MarketingProfs. ...
  3. Joe Pulizzi – @JoePulizzi. ...
  4. Lilach Bullock – @lilachbullock. ...
  5. Moz – @Moz. ...
  6. Jay Baer – @jaybaer. ...
  7. HubSpot – @HubSpot. ...
  8. Mike Allton – @mike_allton.
Jul 31, 2018

What is a good example of content marketing? ›

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product, no matter how common, into something that is not like everyone else's.

How does Nike use marketing? ›

Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.

What is a content company? ›

A content creation company specializes in designing and producing content in all its forms, audio, video, and text, and distributes it through any medium or channel. Content creation companies know the basics of content marketing and generate ideas that resonate with your brand and audience.

What are the big 4 advertising agencies? ›

The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies.

Who is the biggest marketing company? ›

We looked at the top advertising agencies and marketing companies worldwide by revenue.
  • WPP – London, $16.9 billion. ...
  • Omnicom Group – New York, $15 billion. ...
  • Publicis Groupe – Paris, $12.3 billion. ...
  • Accenture Interactive – Dublin, $10.3 billion. ...
  • Interpublic Group of Cos. ...
  • Dentsu Inc. ...
  • Deloitte Digital – New York, $7.9 billion.

Who is the biggest media agency in the world? ›

The "big six" largest agencies, with their estimated worldwide revenues in Q3 2021:
  • WPP, London $4.45 billion.
  • Omnicom Group, New York City $3.43 billion.
  • Publicis, Paris $2.96 billion.
  • IPG, New York City $2.26 billion.
  • Dentsu, Tokyo $2.25 billion.
  • Havas, Paris $668 million.

Which brand marketing is best? ›

Global Marketing Strategies
  • Red Bull.
  • Airbnb.
  • Dunkin Donuts.
  • Domino's.
  • Rezdy.
  • World Wildlife Foundation.
  • Pearse Trust.
  • Nike.
Nov 22, 2021

How is Spotify marketed? ›

Spotify has made the freemium model available on phones and desktop computers or even laptops. Users will receive an ad every three to five songs. These advertisements are a way to generate revenue for the company. No free user can skip the ad or play in shuffle mode or even skip through songs without an ad.

Does content marketing Still Work? ›

The data says yes. "When comparing overall growth rates between companies deploying a content strategy with those who aren't, the content companies are seeing roughly 30% higher growth rates than folks not using content marketing."

What are the four keys to content marketing? ›

The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.

What does a content marketing company do? ›

Content marketing agencies help businesses create content and develop strategy. Such partners are crucial in engaging customers and elevating brand awareness through various products and services, such as blogs, infographics, SEO and consultancy.

What is Apple's marketing strategy? ›

Apple marketing strategy expresses the brand in minimalist, yet highly efficient ways. Apple 7Ps of marketing is marked with a particular focus on the product element of the marketing mix and the company's segmentation targeting and positioning initiatives are aimed at targeting users of premium products.

What is Adidas marketing strategy? ›

The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level. They use multiple outlets, including social and retail, to converse with their customers. Likewise, Adidas strives to be everywhere its target audience is to deliver a unified and unique experience for all.

How Adidas promote their products? ›

The major source of promotion for Adidas is marketing through television. Another major promotion method of Adidas is product placement. Product placement means where references to brands are made by featuring them in other work like movies and television programs.

What is a creative content agency? ›

By definition, a creative agency develops and implements imaginative solutions to help businesses increase brand awareness and profits.

Is content marketing part of SEO? ›

In addition to creating trust and building a relationship with your audience, content marketing helps you with your search engine optimization (SEO). An important part of SEO is writing quality content, focused on your users.

How do I create a content company? ›

Five Essential Steps To Creating Content That Works For Your Business
  1. Define Your Goal. ...
  2. Define Your Audience Persona. ...
  3. Create A Content Segmentation Grid. ...
  4. Ensure All Your Content Has A Call-To-Action. ...
  5. Build an Editorial Calendar.
Jan 20, 2015

Who is Apple's ad agency? ›

Apple's dedicated advertising agency TBWA/Media Arts Lab went through a round of layoffs on Monday. The tech company's relationship with TBWA spans decades.

What is the best marketing company to work for? ›

The 20 Best Marketing and Advertising Companies to Work For As Rated by the Women Who Work There (July 2022)
  1. Walker Advertising. 4.9 stars. ...
  2. InfoTrust. 4.8 stars. ...
  3. Basis Technologies. 4.6 stars. ...
  4. AdRoll. 4.5 stars. ...
  5. Chicago Marketing, Inc. 4.5 stars. ...
  6. Straight North. 4.3 stars. ...
  7. Sterling-Rice Group. 4.3 stars. ...
  8. MKTG. 4.3 stars.

Is Facebook an advertising company? ›

Facebook has 8 million advertisers, it said earlier this year. Of those, the highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to data from marketing research firm Pathmatics -- or only about 6% of the platform's ad revenue.

Which is the best advertising agency? ›

The top 20 ad agencies
  • Ogilvy & Mather. Top management: Piyush Pandey, Executive chairman & National creative director, John Goodman, CEO. ...
  • McCann Erickson India. Top management: Santosh Desai, President. ...
  • Lowe Lintas. Top management: Pranesh Misra, President & COO. ...
  • JWT. ...
  • Leo Burnett. ...
  • Mudra Communications. ...
  • Grey Worldwide. ...
  • FCB Ulka.
May 24, 2006

How many marketing companies are there? ›

There are 6,139 Digital Advertising Agencies businesses in the US as of 2022, an increase of 12% from 2021.

How many marketing agencies are there in the world? ›

*The number of digital advertising agencies in the world is 7,865. *The number of digital advertising agencies in the US is 2,252 . *The number of digital advertising agencies in the UK is 85. *The number of digital advertising agencies in the Canada is 60.

What are the 4 types of advertising? ›

Types of advertising
  • Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
  • Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...
  • Radio. ...
  • Television. ...
  • Directories. ...
  • Outdoor and transit. ...
  • Direct mail, catalogues and leaflets. ...
  • Online.
May 11, 2022

Who owns the top 5 media companies? ›

Who Owns the Media in the U.S.? About 15 billionaires and six corporations own most of the U.S. media outlets. The biggest media conglomerates in America are AT&T, Comcast, The Walt Disney Company, National Amusements (which includes Viacom Inc.

Who owns the Big 6 media companies? ›

These top six companies control 90% of the media in the United States. Just 37 years ago, there were 50 companies in charge of most American media. Now, 90% of the media in the United States is controlled by just six corporations: AT&T, CBS, Comcast, Disney, Newscorp and Viacom.

How does Netflix do marketing? ›

The Netflix marketing strategy incorporates email to introduce new users to the streaming platform. Then, Netflix segments users into groups and offers personalized product recommendations and relevant updates based on their preferences.

What companies are good at digital marketing? ›

Seeing is believing, so without further ado, here are our favorite eleven companies that are doing digital marketing right, and four social superstar companions.
  • Zappos. ...
  • American Express (AMEX) ...
  • Mint. ...
  • Dollar Shave Club. ...
  • The Wirecutter. ...
  • Slack. ...
  • Airbnb. ...
  • JetBlue.

What is Coca Cola's marketing strategy? ›

A significant aspect of Coca-Cola's marketing success is the way it emphasizes brand over product. It doesn't sell a drink in a bottle. As highlighted earlier with the “Happiness Machine” video, the company strives to sell “happiness” in a bottle.

What is Airbnb's marketing strategy? ›

The aim of its product strategy is to connect travellers with hosts who provide accommodation through its online platform. It provides a variety of options to choose from, right from choosing just one person room to booking an entire place.

How do I market on Shopify? ›

How to Promote My Shopify Store [3+ Tips to Market Your Shop]
  1. Optimize your website for search engines. ...
  2. Use pay-per-click (PPC) ads to reach more qualified leads. ...
  3. Use social media ads to showcase your store. ...
  4. Use email marketing to engage people close to conversion. ...
  5. Create a referral marketing program.
Jun 10, 2021

Is content marketing the future? ›

Content marketing isn't the future of marketing. However, hold on for just a minute. Before you switch careers and/or fire your content marketing team to replace them with copywriters and art directors who can make Super Bowl-worthy ads, you should know that the answer above is only a half-truth.

Is content marketing a good career? ›

A career in content marketing is an attractive prospect for several notable reasons. Content marketing continues to grow in popularity because it is effective. A report from HubSpot states that content marketing is 13 times more likely to result in positive ROI than other marketing strategies.

Is content marketing Hard? ›

Thus, content marketing must be consistent and constant. The message needs to be on-subject but different all the time. Creating one good advertisement can be challenging enough, but creating weeks and months of engaging and varied content can be exhausting.

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